As a designer, I’ve always been fascinated by the power of branding to influence consumer behavior. That’s why I decided to embark on a project that would explore this concept in a unique way. The result is my latest project, Parallel World Theory on Point, where I reimagined the logos of some of the world’s most famous brands in the style of their competitors. Two of my favorite logos from the project are the Amazon and eBay mixed logos, as well as the Spar and Carrefour logos.
The Amazon and eBay mixed logo is a unique blend of the two e-commerce giants’ branding elements. I combined Amazon’s iconic smiley arrow logo with eBay’s bright and bold color scheme. The result is a logo that feels familiar yet new at the same time. I believe this mixed logo is a perfect representation of how a combination of branding elements from two different brands can create a new and fresh identity that stands out.
A Wendy’s logo in style of McDonald’s.
Another mixed logo that I’m particularly fond of is the Spar and Carrefour logo. I merged Spar’s bright green color scheme with Carrefour’s iconic red, white, and blue color scheme, resulting in a logo that is bold and eye-catching. This mixed logo showcases how color can play a significant role in creating a strong brand identity.
Lessons Learned:
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- Branding is more than just a logo or a color scheme; it’s about creating a unique identity that resonates with consumers.
- Merging branding elements from two different companies can create a new and fresh identity that stands out.
- Color plays a significant role in creating a strong brand identity.
Challenges Faced:
- Ensuring the mixed logos accurately represented the identity of the brands they were supposed to represent.
- Balancing familiarity with novelty in the mixed logos.
- Deciding which branding elements to include and exclude from each company.
Achievements:
- Creating logos that felt authentic and unique.
- Encouraging viewers to think more deeply about the impact of branding on their lives.
- Showcasing the power of branding and how it can influence consumer behavior.
Facebook logo in style of Twitter.
While creating these logos, I wanted to challenge the viewer’s perceptions of branding and show how the elements of a brand’s identity can be combined to create something entirely new. I believe that branding is more than just a logo or a color scheme; it’s about creating a unique identity that resonates with consumers.
Carrefour logo in style of Spar.
I would love to hear other people’s opinions about these logos. Do they successfully merge the branding elements of two different companies? How do they make you feel? Do they accurately represent the identity of the brands they are supposed to represent?
In conclusion, Parallel World Theory on Point is a project that showcases the power of branding and how it can influence consumer behavior. The Amazon and eBay mixed logo, as well as the Spar and Carrefour logo, are just two examples of how branding elements from different companies can be merged to create a unique identity. I hope this project encourages other designers and marketers to think more deeply about the impact of branding on our lives.
See full project here:
https://www.behance.net/gallery/84464825/Parallel-world-theory-on-point
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